Geoff Jones, parent communications expert at ParentMail, identifies some improvements schools could make when keeping in touch with parents…

Thankfully, home-school communications have evolved out of all recognition since the days of the crumpled letter at the bottom of the book bag. But although schools are working hard to improve the way they reach out to parents, their messages don’t always hit home.

So where could you be going wrong with your school communications?

1. Irrelevant messages