The Actives has been selected to join London’s leading SportTech, FitTech and HealthTech incubator programme, SportTechHub.

The incubator, which is backed by London Sport and supported by PwC, Fieldfisher, London & Partners and Loughborough University London, works to support the development of physical activity and sport, and will see The Actives work closely with London Sport and a range of physical activity stakeholders as part of broader efforts to align technology and physical activity strategies across the country.