Joel James, Founder of The Actives Challenge, talks to QA Education about the importance of schools embracing digital technology to lead the battle against childhood obesity…

We all know the challenges around childhood obesity, highlighted once again last week with the Government’s latest strategy document.

As the sugar tax comes into force, today results from the 2018 Child Measurement Programme (CMP) Annual Report show that childhood obesity has increased over the past two years.

Latest data shows more than one in four children assessed were overweight or obese in 2016/17. With the gap in levels of childhood obesity now 6.2 per cent between those living in the most disadvantaged areas (14.9 per cent) and the least disadvantaged (8.7 per cent).

Athletic Development Days are a fun way to measure pupil’s athletic abilities and introduce fun and engaging long term athletic development programmes (LTAD) to schools. 

As if this new partnership wasn't exciting enough, as a 20th anniversary year offer, any school who works with Playforce in 2018 will be able to access one of these days free of charge*. During the day GCP coaches will deliver a range of challenges and fun sessions to the whole school, measure performance and hold a briefing session with school staff. 

The sessions will enable schools to: