Christmas stockings might be feeling a bit lighter this Christmas according to a survey of out today by Childcare.co.uk.
Nearly eight in ten parents (76%) want to embrace a new trend of buying only four presents for their child this Christmas.
The premise is to buy: one gift a child wants, one they need, one they will wear and one they will read.
And despite the ongoing competition at the school gates, 7 in ten parents say they will not feel pressurised to ‘conform’ and splash out this year. The average price for one large ticket item will be £50 (33%).