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Removing Passwords Brings 3,800% Boost To Parental Engagement In Homework

Education charity ‘Learning With Parents’ has discovered that removing passwords from its homework platform has brought a huge rise in its usage.

The project to optimise logins and remove passwords was enabled thanks to a grant of £58,292 awarded by The Access Foundation

Learning with Parents supports families to encourage positive learning interactions together, working to ensure that every child is supported at home to fulfil their potential.

Its aim is to create better parental engagement by working with schools and fostering better relationships between parents and schools. 

By using embedded links instead of compulsory parent passwords there has been a 94% reduction in password queries.

A streamlined user account creation process, including social logins when required, has also boosted usage levels.

In addition to this, Learning With Parents has shared its experience across the sector, influencing more than 20 organisations to enhance their digital engagement.

These improvements have enabled more frequent parent-child interactions, reduced administrative workload for the charity and fed into improved practice across the education sector.

Most impressively, the number of recorded logins from disadvantaged families (those receiving free school meals) has risen by 3,800%, increasing from 297 in September 2022 to 11,809 in September 2023.

Speaking about how the project was developed, Peyman Owladi, chief technology officer at Learning with Parents, said: “First, we mapped out how parents use the platform to understand where friction occurred in their journey. Through extensive user testing and feedback, we simplified flows to be intuitive.

“Now parents simply click a personalised link and instantly start engaging with their child. By dramatically reducing the barriers to engagement, these magic links empower more families to enjoy impactful learning together.”

Piers McLeish, co-founder of The Access Foundation, said: “We’re absolutely delighted that our grant has had such an unexpectedly positive impact on using the Learning with Parents platform.

“An increased take-up rate of 3,800% is exceptional and a perfect example of where a simple idea can surpass expectations when well executed and supported by a great team. We look forward to seeing how far this new platform can go in transforming the lives of children and their families through the love of learning.”

As well as improvements to the platform, Learning with Parents has developed and implemented a new digital reading log that allows parents to easily track reading progress through audio notes shared between home and school.

Research shows that regular reading at home leads to a widened vocabulary, more resilient mental wellbeing, a stronger sense of imagination and improved sleeping patterns. Historically, reading logs have been paper-based, leading to obstacles for parents when reading at home. 

Chris, a teacher in Slough who has been using the platform in his school, says: “We are seeing families engage in reading at home who were not previously doing so.” 

The reading log has made a strong debut, launching in 80 schools and reaching around 10,000 families so far. Schools have shared how accessible the digital reading log has been, with many reporting that they have families engaging in reading who were not previously doing so and are now engaging in Maths and English activities.

Through the partnership with The Access Foundation, Learning with Parents has created a scalable solution to digital exclusion that has far exceeded expectations.

Removing these login barriers has proven to be a highly effective approach and enabled the charity to create a new reading product, meaning it can support more disadvantaged families to have frequent and positive interactions together at home.

About The Access Group  

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Its innovative cloud solutions transform how business software is used, giving every employee the freedom to do more of what’s important to them. Founded in 1991, The Access Group employs approximately 6,800 people.  www.theaccessgroup.com     

About Learning with Parents

To find out more about Learning with Parents and how you can support their work, visit https://learningwithparents.com/support-us/ or get in touch with Sally Fallows at sally.fallows@learningwithparents.com

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