The next generation online video from ARC


New platform provides engaging, two-way video experience and meaningful analytics


Instructure (NYSE:INST), a leading software-as-a-service (SaaS) technology company and creator of the Bridge and Canvas virtual learning environments (VLE), today announced the release of Arc, the next-generation online video platform that enhances learning by turning one-way, passive video into inclusive, productive discussion.


Arc's two-way video engages learners by transforming content from a statement into conversation. Unlike traditional video platforms, Arc was designed for students and instructors in school, further education and higher education. Its innovative interface lets learners and instructors engage and interact with video content in real time by commenting directly on the video timeline. Through this commenting feature, students can learn from each other's insights as well as from the instructor's direction and feedback, providing a rich community for students to learn from one another.


"It can be easy for learners to become distracted while participating in video-based learning and without understanding where students drop off, it's difficult for instructors to know how to close the gap." said Kenny Nicholl, vice president, Instructure EMEA. "Arc takes a uniquely interactive approach to video-based learning. It creates an active and collaborative learning experience, which helps students retain information. Teachers can now see how students are interacting with their materials and can adjust to optimise the learning experience."


Arc also provides unique and insightful analytics that allow instructors and administrators to quickly and easily analyse which videos students are watching, how long they're watching and when they stop watching to measure engagement with materials and improve the content to increase retention and focus. This information allows instructors to optimise videos to communicate critical information and monitor student behavior.


“Arc allows you to see when a student stopped watching a video, so you can see where they lost interest or skipped over key information. However, Arc also allows you to add comments into videos, so teachers can leave questions at different points encouraging students to view the video learning materials in their entirety. The user experience is great on desktop or mobile and has been a great addition to our learning toolkit,” said Tobe Baeyens E-Learning Advisor Erasmushogeschool Brussels.


Arc's video platform is a natural addition to the Instructure suite of cloud-based online learning products and seamlessly integrates with Canvas, Instructure's open online VLE for K–12 and higher education that makes teaching and learning easier. Additionally, Arc is expected to integrate in the future with Bridge, Instructure's corporate learning management system.


To learn more, please visit



Add new comment

By submitting this form, you accept the Mollom privacy policy.